Case studies
Finance · CPA · 2025

Grace Accounting
& Business Solutions

A dual-service website for a Canberra CPA accountant and licensed mortgage broker. The challenge: two distinct services, one professional practice, zero confusion for clients.

Services
CPA accounting + mortgage broking
Focus
Lead gen + local SEO
Result
Consistent inbound enquiries

The challenge

Sujan Paudyal holds two separate professional qualifications: CPA Australia certification (accounting) and a mortgage broker licence. Most practices either build two separate sites — which is expensive and confusing — or they cram everything into one page that doesn't serve either audience well.

We needed a single, unified presence that clearly separated the two service offerings without making visitors feel lost, and that performed well in local SEO for both "accountant Canberra" and "mortgage broker Canberra" simultaneously.

What we did

We structured the site around a split homepage decision point — visitors self-select into the accounting or mortgage path, and are then presented with service-specific content, credentials, and a relevant contact form. No confusion, no dead ends.

"Maximum Ideas understood the brief immediately. The site has brought in consistent enquiries since launch."

Sujan Paudyal · CPA Australia Certified · Licensed Mortgage Broker
Delivered
Dual-service site architecture — accounting and mortgage broking under one roof
Clear service separation so visitors instantly know which to click
Lead capture forms routing to the right service inbox
Local SEO: targeting "accountant Canberra" and "mortgage broker ACT"
Google Business Profile setup and optimisation
Mobile-first responsive design
HTTPS, security headers, Core Web Vitals pass
Google Analytics and Search Console configuration

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