The Client

Grace Accounting & Business Solutions is a Canberra firm offering tax returns, business advisory, bookkeeping, and mortgage broking — all under one roof. Led by Sujan Paudyal, a CPA-certified accountant and licensed mortgage broker, the firm serves individuals, sole traders, and small-to-medium businesses across the ACT and beyond. The unusual combination of CPA accounting and finance broking under a single principal is the firm's core differentiator.

The Challenge

Grace Accounting came to us with a tricky positioning problem. Two distinct services — accounting and mortgage broking — usually live on different websites for different audiences. Most firms end up picking one and burying the other, or they split everything evenly and confuse everyone.

Grace needed a single website that:

Made the "all under one roof" value proposition obvious in three seconds
Let tax clients find tax services fast, and loan clients find finance services just as fast
Built immediate trust with clear credentials (CPA, licensed broker)
Reflected Sujan's professional, approachable style rather than the generic stock-photo look
Ranked locally for Canberra tax and mortgage searches

The Solution

We built a fast, custom website with a clear dual-service architecture and a trust-first design. Key elements include:

A plain-language hero — "Tax Returns, Business Accounting & Mortgage Broking — All Under One Roof"

Three-card service pillar — Tax Returns, Business Advisory, Finance & Mortgages

A 3-step "How It Works" — removing friction so clients know exactly what happens next.

Trust markers — visually prominent CPA and Licensed Broker badges.

The Result

A website that does in one page what most accounting firms need a whole site to explain. Visitors land, understand the dual offering instantly, and have a clear path to book a free consultation. Since launch, Grace Accounting has had a professional online presence that matches the quality of Sujan's advice — and brings in consistent enquiries for both sides of the business.

"We needed a website that clearly showed both sides of our business — accounting and mortgage broking — without confusing visitors. Maximum Ideas understood the brief immediately. The site is fast, professional, and has brought in consistent enquiries since launch. Happy to recommend them to any Canberra business."
— Sujan Paudyal, Grace Accounting & Business Solutions

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